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RELEASE NAME....: Lynda.com.The.Value.of.Professional.Graphic.Design-ELOHiM
     RELEASE DATE....: 2016-07-19
     RELEASE SIZE....: 30x15Mb
     FORMAT..........: Bookware
     LANGUAGE........: English
     URL.............: http://www.lynda.com

     There are no shortcuts for professional graphic design. Whether it's a
     logo, business card, or website, bad design drives away business. But
     clients often wonder if finding and hiring a professional is worth the
     effort. Meanwhile, designers struggle to articulate their value to clients
     who are tempted to DIY. Sean Adams champions design internationally on
     behalf of his work with AIGA. Here he breaks down the walls between
     designers and clients so they can have a more collaborative and successful
     experience. There are whys and hows, dos and don'ts, and simple strategies
     for finding good partnerships, cooperating on designs, and negotiating
     fees, from both sides of the table. Plus, learn ways to gauge the return
     on investment and provide proof the design is working.
     
     Topics include:
     * Why hire a graphic designer?
     * How do you find a graphic designer?
     * How much do graphic design projects cost?
     * How much should graphic designers charge?
     * What are a graphic designer's responsibilities?
     * How can a graphic designer prove a design is successful?
     
     Subjects: Design, Design Business, Design Skills, Freelancing
     Author: Sean Adams
     Level: Appropriate for all
     Duration: 58m 29s
     Released: 7/18/2016

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